One point that we would like nonprofits would develop about their social media is knowing that it is vital to have a visual focus when presenting your content. For people who browse their social media accounts, it is easy to get overwhelmed with organizations sharing content on Facebook, Twitter, Google+ etc that highlights links, text or video but in the end it is imperative that a major focus of all these channels is to share visuals emphasizing all other types of content.
A study conducted by psychologist Albert Mehrabian concluded that 93% of communication is nonverbal, since visuals can be processed by the mind 60,000 times faster than text. Having said that, it is crucial to tell the story of your mission by means of attractive visual elements across all of your social platforms.
You may likewise create videos of your volunteers helping each other fulfil your cause like building a house or creating a water pump for a community’s potable water consumption can be incredibly persuasive. Make sure to maximize YouTube’s Nonprofit Program that offers such benefits as listing on the nonprofit channels, call-to-action overlays, and the facility to drive fundraising through a Google Checkout “Donate” button, which leads us to the last C of this article.
Call to action
An NGO’s website must inspire action. Your NGO relying on the involvement of members of the public, clear and bold calls-to-action should be clearly visible in your social media accounts. Whether it be donating, volunteering, connecting via social media, or signing up for a newsletter.
Gawad Kalinga is an example of a site that has great calls-to-action with colorful tabs entitled: Volunteer, Give Now, and Explore.
This is another compelling ad campaign which compelled the people to donate.
UNICEF’s 2013 online ad campaign might be an extreme perspective, but it does raise interesting questions about how charity organizations should present their messages online without allowing their potential donors to retweeting links and changing profile pictures without ever opening their wallets while they get stuck in slacktivist land,.
Remember that your website should convey strong messaging about its cause and why they are deserving of their support.
Now your NGO can easily remember the 5C’s to leverage social media for your benefit. Keep in mind that the key to making social media work for your non-government organization is to make sure that you have purposefully used these channels in reaching your own particular audience in mind, and have them consider you as the resource for all concerns related to your organization’s cause.
Connect, Communicate. Content. Create visuals. Call to Action.
Which C is most relevant point that you should be improving on? Do you have social media accounts already working for your organization?